Hey, do you hate Breitbart News but half-believe Steve Bannon’s political stances have nothing to do with ideology and everything to do with a cynical calculation to frack money from the dumbest vein of American anger? Me too! So, here’s something you can do that takes less than sixty seconds: join Kellogg’s and take direct action to cut Breitbart’s ad revenue, the only thing they actually believe in.
From your phone:
(1) Go to Breitbart.com
(2) Find a Google AdSense ad. It will have a teal triangle and an X in the upper right corner. The ad is probably from a company hawking worthless Reagan-issue gold doubloons.
(3) Click on the triangle, not the X. If you hit the X it will go to the wrong page.
(4) Click “Why this Ad?”
(5) On the Google page that loads, click “Learn more” in the text toward the bottom.
(6) A page loads called About Google Ads. Scroll down and click to “Leave feedback on the website you just saw.”
(7) You’ll see a choice between “the website” and “the ads.” Yeah, it’s the website.
(8) Check the box saying that Breitbart promotes racial intolerance. Add a measured but pointed comment. For your comment to have maximum effect, swearing/random scatology is probably unwise. Instead, hint that you might cancel your free Gmail account.
(9) Click “submit” box at the bottom.
Sure, maybe it’s just another meaningless salve for the bruised left psyche. On the other hand, companies do sometimes listen (LEGO for Grandma this Christmas!) If Google removes Breitbart from its ad network it’ll be a major uppercut to the company’s bottom line. What’s there to lose? Tell Google to dump the propaganda arm of Donald Trump’s closest advisor, and let them know exactly why…even if it’s just “Google, you promised Not To Be Evil!” or “You can’t comb over misogyny!” or “Build a fence around Mike Pence!”
This can be done for multiple ads. Feel free to share.
*this idea came from a closed Facebook page on anti-fascist remedies to the Reign of Trump. I added the intro and rewrote the instructions to better reflect the new hope bubbling within my aggrieved cynicism.